Cookie Policy

1. Owner and contact information

This website is operated and owned by:

Axel Kaufmann ApS
Maren Smeds Gyde 9
8000 Aarhus C
CVR no.: 19098192

2. What is a cookie?

Today, cookies are used by almost all websites and are in many cases necessary to provide services on the website.

A cookie is a small text file stored on the user's IT equipment (such as a PC, tablet, smartphone, etc.) allowing the website to recognise the equipment. Cookies may, for instance, be used for the purpose of preparing statistics of the users' website use and improving the website's content. A cookie is a passive file, which means it cannot collect information from your computer or spread computer virus or other malware. Some cookies are placed by websites other than the one currently visited by you (so-called third party cookies). The cookies may be of a general nature, but they may also hold analytical tools or embedded comment fields. This means that cookies from parties other than the one owning the website are stored on your IT equipment.


3. The website’s use of cookies

At we use cookies to assess how our website is used with a view to being able to optimise and target the website to your needs and interests.

The below is a list of the website’s use of cookies:


3.1 Necessary cookies

These cookies are required in order for the website to deliver a service which the end user has expressly requested. This may e.g. be cookies used to make the basket work. The contents of the website are stored and administered through the Sitecore CMS platform. It leaves cookies used for recognising you when you move round the site and remembers whether you are e.g. logged into “My Account”. We use a cookie script to find out whether you have been notified about the website’s use of cookies. We do not store any data in connection with this cookie. We use Zendesk to process customer enquiries via email and chat. We use the information which the cookie collects about your use (pages visited, your IP address, etc.) to provide the best possible service when we receive enquiries.


3.2 Preference cookies

These cookies are used to ensure the best possible user experience on the website. It is e.g. selected preferences such as language or choices, which make navigation more simple. No personally identifiable data is collected with this type of cookie. Videos embedded at the site are via YouTube or Vimeo. YouTube, among other things, uses cookies to register which videos are shown and how much of the video you have seen. YouTube cookies are so-called Flash cookies.


3.3 Operation and optimisation cookies

These cookies are used for the operation of the website. This may e.g. be counting the number of visitors or other information used for analysis purposes. They are also used in connection with questionnaires. These cookies may to a limited extent collect data which can be attributed to the individual user. We use Google Analytics to analyse how the users use the website. The information collected by the cookie about your use (traffic data, including your IP address) is sent to and stored in Google’s servers in the US. You may deselect cookies from Google Analytics here


3.4 Marketing – anonymous tracking across websites

These cookies are used to track the user’s visits to several websites. These cookies may be used to build profiles showing which searches each user has made and which sites they have visited. The cookies can store data identifying the individual user or storing specific information about the user. Anonymous data may be disclosed to third parties. With Ad This you can share the site contents on social networks. When you share, Ad This will place a cookie collecting information about which sites you share and which social media you use for this. Cookies from Facebook are used to display a “Like” button and information about who among your Facebook friends like what you share. Furthermore, Facebook gives access to a statistical tool (Facebook Insights) displaying information about the use of Facebook.


3.5 Marketing – targeted advertising

These cookies are used to track search and reading habits. The collected information is used to display individualised marketing content, such as banner ads. The use of these cookies may entail storage and use of personally identifiable information to display individually adjusted content and/or sharing of such data to a third party for the same purpose. All information stored using cookies may be resold to a third party. We cooperate with the business Web2media ( on the use of the system Google Adwords to manage Internet ads in an attempt to show you ads which are relevant for you.


3.6 Types of cookies at

Cookies help optimise the usability of If these cookies are deselected, the user will experience that several features will not work in the best possible way. The below table outlines the use of cookies at and the services applied.

Name of cookie Type Object Time the cookie is saved
__utma, __utmb, __utmc Tracking cookies from Google Analytics Information sent anonymously to the server. ”utma” identifies unique visitors; ”utmb” and ”utmc” track use. See Google’s website for more information. 30 minutes, six months and two years, respectively.
__utmz Tracking cookies from Google Analytics Information sent anonymously to the server. “utmz” identifies where the traffic on the site comes from. See Google’s website for more information. Until the browser is closed down.
.ASPX AUTH Authentication cookie Used to keep track of whether the user is logged in Until the browser is closed down.
ASP.NET_ SessionId Session cookie Used to keep track of the user’s session Until the browser is closed down.
Basket Cookie Application cookie Used to keep an ID on the user’s basket 7 days
NID Advertising cookie Used by Google for personalised advertising 1 year
Siteuidut Never
Test-cookie Advertising cookie Used by to see whether the browser accepts cookies. Until the browser is closed down.
Device Application cookie Used to see the device which is used for access. E.g. Desktop or Mobile Until the browser is closed down.
Platform. twitter .com – guest_id Cookie from Twitter Used to interact with Twitter Until the browser is closed down.
Static.ak. facebook .com Cookie from Facebook Used for tracking of Facebook like element. Until the browser is closed down.
s-Static.ak. facebook .com Cookie from Facebook Used for tracking of Facebook like element. Until the browser is closed down.
Apis. - NID Advertising cookie Used to track email 6 months
Apis. - PREF Cookie from Google Cookie stores your preferences such as preferred language on Google 2 years
Facebook .com Cookie from Facebook Used to interact with Facebook Until the browser is closed down.
Dis. eu. criteo. com Cookie from Criteo Used to display relevant ads 180 days
Trade-Doubler Cookie from Trade-Doubler Used to track conversions for sale from Trade-doubler partners 90 days


4. How to reject or delete your cookies

4.1 Rejection of cookies

You can always reject cookies on your computer by changing the settings in your browser. Where these settings are found depends on which browser you use. You must, however, be aware that if you do this, there will be many features and services which you may no longer use as they are subject to the website remembering the choices you make.


4.2 Deletion of cookies

Cookies which you have previously accepted may easily be deleted. If you use a PC with a newer browser you may delete your cookies by using the shortcut keys: [CTRL] + [SHIFT] + [Delete]. If the shortcut keys do not work and/or you are using a MAC you need to start by finding out which browser you use and then click the relevant link: Remember: If you use more than one browser, you need to delete the cookies in all of them.


Internet Explorer

Mozilla Firefox

Google Chrome


Safari 5.0

Flash cookies (applies to all browsers) en/flashplayer/help/settings_manager07.html

iPhone, iPad and other Apple products

Phones with the Android operating system

Phones with Windows 7


5. Why do we provide information about cookies?

All Danish websites are under an obligation to inform their users about the cookies placed on the user's IT equipment. The information must comply with the "Executive Order on Information and Consent required in case of Storing or Accessing Information in End-user Terminal Equipment" (bekendtgørelse om krav til information og samtykke ved lagring af og adgang til oplysninger i slutbrugeres terminaludstyr) (generally referred to as the “Executive Order on Cookies” (cookiebekendtgørelsen)


6. Questions

Should you have any questions regarding our use of cookies, please feel free to contact us at