Customer club terms and conditions


If you want to become a member of the customer club, it is important that you read the below terms and conditions for membership so that you fully realise what the membership entails and what you accept as a member.


Axel Kaufmann's customer club is offered by:
Skt. Clemens Stræde 5
8000 Aarhus C
CVR no.: 19098192


1. Terms and conditions for the customer club

You can become a member of the customer club in one of the Axel shops in Denmark or at our website

With your membership, you get your very own membership site at, which you log into using your email address and password. At the membership site you can see and correct your personal data and access all receipts of purchases you have made in the web shop. You can also see your value codes that can be used in the online shop.

Membership of the customer club is free of charge and with no obligations for you and you can deregister any time you want.


2. Consent to receiving email newsletters/marketing

When you accept these terms and conditions, you also consent to, Skt. Clemens Stræde 5, 8000 Aarhus C, Denmark, CVR no.: 19098192, using your membership data for marketing purposes, including behavioural targeting. You will, among other things, receive newsletters, reminders in case of abandoned baskets in the web shop, inspiration and offers via email. If you add your telephone number and address to your personal Axel Kaufmann profile, we may also send you marketing material via sms, mms and regular mail.


3. Abuse/liability

The password is personal and may not be shared with anyone. Axel Kaufmann reserves the right to block access to your membership site if we suspect abuse or the like.


4. Processing of personal data

When you become a member of Axel Kaufmann’s customer club, you have to provide personal data and during the time you are a member we will also collect data about e.g. purchase history. Similarly, your receipts will be stored. In this connection, we refer to our privacy policy, which you can find here.


5. Cookies

We use cookies at the website. Read more about this in our cookie policy, which you can find here.


6. Deregistration

If you no longer want to be a member of the customer club, you may deregister at any time by entering your email address here.