Free delivery on orders above €400
Climate-compensated delivery 1-5 working days
30 day return and refund
Free delivery on orders above €400
Climate-compensated delivery 1-5 working days
30 day return and refund

Get a Head Start on Black Friday as a Club Member

Join the customer club and get access before everyone else to our Black Friday. Prepare for Black Friday today by becoming a member of the customer club - it's free, and you'll enjoy great benefits along with access to special club promotions.

Sign up as a club member below, so you'll be ready for Black Friday!

Get a Head Start on Black Friday as a Club Member

Join our customer club and gain access before everyone else to our Black Friday deals. Prepare for Black Friday today by becoming a member of the customer club - it's free, and you'll enjoy great benefits as well as access to special club campaigns.

Sign up as a club member below, so you'll be ready for Black Friday!

Questions and Answers

What is the date of Black Friday in 2024?

Black Friday in 2024 falls on Friday, November 29th. This is the fourth Friday in November and follows the American tradition of holding this major sales day the day after Thanksgiving. It is one of the most anticipated shopping days of the year with plenty of discounts and offers from retailers both online and in physical stores.

Where does the name "Black Friday" originate from?

The name "Black Friday" originates from the United States and has its roots in the retail industry. It refers to the day when stores traditionally go from being in the red (incurring losses) to being in the black (making profits) due to the massive shopping activity. It was first used in Philadelphia in the 1960s and later spread to the rest of the United States and the world.

When did it come to Denmark?

Black Friday came to Denmark in 2013 when some online shops began holding the sales day. The following year, in 2014, Black Friday became popular among both physical stores and online retailers. That year saw an impressive 4.5 million Dankort transactions, marking a rapid spread of the event and its culture of discounts in Denmark.

Why is this day known as Denmark's biggest shopping day?

Black Friday is known as Denmark's biggest shopping day due to the massive consumer interest and the large number of offers and discounts available. Both physical and online stores provide significant price reductions, attracting a large number of consumers seeking savings and great deals. The day has evolved to become one of the most anticipated shopping events of the year.

Black Friday

Axel invites you to the Black Friday party

Make sure your calendar is free on 29 November 2024 when Axel holds a huge special offers party. You will be blown away by our impressive Black Friday special offers. We know that everyone loves getting a bargain. The adrenalin kick you get after purchasing the perfect, long-sought-after item of clothing – and at a bargain too. With all of the Black Friday special offers at Axel-store.com, you won’t have to look for long. The last Friday in November will be a special-offer paradise because at Axel-store.com we will serve a beautiful cocktail of classic brands and huge discounts. It almost sound dangerous – but don’t worry. Despite the name Black Friday, it’s all going to be peachy. It will be a great party, where Axel will spoil you as a customer with way-too-early Christmas presents – so hurry up and grab that bargain before your friends get there first!

An event that has become a genuine tradition

This special offers day takes place on the last Friday in November and stores in Denmark and all over the world will participate. Black Friday is a well-known tradition in the USA that has become established in Denmark in recent years. When we open the doors to Black Friday at Axel-store.com with amazing fashionwear bargains, it is thanks to a decades-long tradition that has developed in the USA, where Americans shop on the world-famous sales day after Thanksgiving Day. There are different theories explaining the origins of Black Friday. One theory is that Americans took the day off on the Friday after Thanksgiving and used it to shop en masse, so that the cities were “black” with people and traffic. Another theory is that the day marks a turning point for some stores, where the bottom line turns from red to black. Whatever the name means, one thing is clear: The tradition is here to stay.

Black Friday menswear is not just black

What is the new black next season? Black is a timeless colour that can be combined with almost anything. But good style is not necessarily black on Black Friday – it is just amazingly inexpensive, and of the same excellent quality as always at Axel-store.com. Black Friday is the busiest shopping day of the year in the USA and in Denmark too. In 2014, there were 4.5 million Dankort transactions across Denmark – the highest ever. And it looks like we will see the same level or even greater purchasing activity in 2024. There are lots of great reasons for purchasing menswear on Black Friday. Black Friday is a perfect opportunity to do your Christmas shopping early. It takes place at the end of November, which means it is ideal for getting some Christmas shopping in early, and avoiding the hustle and bustle of the Christmas rush in December.

Purchase clothes on-line at Axel-store.com on Black Friday

At Axel-store.com, we are really looking forward to welcoming you on Black Friday. You will be blown away by our unique offers this year. We guarantee that you will find some great items that you won’t believe are so good – both in quality and price. Price is the only thing that will be lower. The level of quality and craftsmanship will be as high as ever. The items are the same – so it will be a true brand bonanza. Don’t black out on Black Friday. Make sure you visit Axel-store.com.